Claude Fullinfaw has posted a nice Riff on Terry Dean's article: How Influence And Win Customers Everyday In Your Business.

Notice how Claude quotes a brief section about case studies, and then writes in detail about how he has used case studies successfully in his marketing. A nice Riff.

Claude, here's how to claim your prize:

  • Sign up at, but when it sends you to PayPal, do not make a payment.
  • Contact me through my help desk and let me know the email address you used to sign up.
  • I'll credit a year of free service to your account, and give you the code for adding the winner's badge to your blog post.